A study by Google found that 72% of Indian consumers trust recommendations from content creators more than traditional advertising.
• The Indian creator economy is expected to reach $100 billion by 2025.
• In 2022, Indian brands spent an estimated $1 billion on influencer marketing.
• The average Indian influencer earns around Rs. 50,000 per sponsored post.
Brand awareness and reach:
Content creators can help small businesses and brands reach a wider audience through their social media channels.
For example, a fashion blogger with a large following can help promote a new clothing line to her audience.
Lead generation:
Content creators can also generate leads for small businesses and brands by driving traffic to their websites or landing pages.
For example, a food blogger could create a blog post about her favorite restaurants in the city, which could then drive traffic to the restaurants’ websites.
The Ever Growing Niche
Influencer marketing in India is expected to reach a value of $1.5 billion by 2025.
This growth is being driven by the increasing popularity of social media in India, as well as the growing trust that consumers have in influencers.
Influencers Are Driving Choices
A study by Nielsen found that 72% of Indian consumers are influenced by influencer recommendations.
This means that if you work with the right influencer, you can reach a large number of potential customers who are already interested in your products or services.
Increase in Sales
Another study by Inmar found that influencer marketing campaigns can generate an average of 11.4% in incremental sales.
This means that for every $100 you spend on an influencer marketing campaign, you can expect to generate an additional $11.40 in sales.
In addition to these statistics, there are a few other reasons why working with an influencer in India is a good idea:
Influencers have a large and engaged audience:
They are able to reach a large number of people who are already interested in the products or services that you offer.
Influencers are trusted by their followers:
People are more likely to trust the recommendations of an influencer that they follow and respect.
Influencer marketing is cost-effective:
It can be a more cost-effective way to reach a large number of people than traditional advertising methods.
Let’s look at top 5 influencers in India in different niches working with small brands:
Fashion
Shefali Bagga is a fashion and lifestyle influencer with over 1 million followers on Instagram.
She is known for her stylish and affordable looks, and she has worked with a number of small fashion brands.
Tanya Sharma is another popular fashion influencer in India, with over 700,000 followers.
She is known for her quirky and experimental style, and she has worked with a number of small brands that cater to a unique style.
Beauty
Malvika Sitlani is a beauty influencer with over 3 million followers on Instagram.
She is known for her honest and informative reviews of beauty products, and she has worked with a number of small beauty brands.
Priyanka Kabra is another popular beauty influencer in India, with over 2 million followers.
She is known for her makeup tutorials and product recommendations, and she has worked with a number of small beauty brands.
Food
Gia Mirza is a food blogger and influencer with over 1 million followers on Instagram.
She is known for her delicious and easy-to-make recipes, and she has worked with a number of small food brands.
Sonal Kukreja is another popular food influencer in India, with over 700,000 followers. She is known for her Indian recipes, and she has worked with a number of small food brands that sell Indian ingredients and spices.
Travel
Sonal Sagar is a travel blogger and influencer with over 1 million followers on Instagram.
She is known for her photos of beautiful destinations around the world, and she has worked with a number of small travel brands.
Dhruv Rajpurohit is another popular travel influencer in India, with over 700,000 followers.
He is known for his videos of his travels, and he has worked with a number of small travel brands that offer adventure tours and activities.
When choosing an influencer, it is important to consider your target audience, the influencer’s niche, and their engagement rate.
Identify your target audience.
Who are you trying to reach with your influencer marketing campaign? Once you know your target audience, you can start to look for influencers who have a following that matches your target audience.
Consider the influencer’s niche.
What is the influencer known for? Do they focus on fashion, beauty, food, travel, or something else? It is important to choose an influencer who is relevant to your brand and your target audience.
Influencer’s engagement rate.
This is a measure of how often their followers interact with their content. A high engagement rate means that the influencer’s followers are interested in what they have to say.
Read the influencer’s reviews.
This can give you a good idea of how the influencer works and whether they are a good fit for your brand.
