It is important that every E-commerce business does it’s own independent research but the best practices for digital marketing do not stop there.
With Small E-commerce- strategy can be summarized as :
“Not Too Much Not Too Less, Not In The Wrong Place.”
Despite Social Media Dominance, Current statistics paint a different picture:
- 70% of small businesses lack a documented digital marketing strategy.
- Only 36% of small businesses monitor campaign results.
- Small businesses allocate an average of $1,200 per month to digital marketing.
The mistakes to avoid lie in the most obvious areas
1.Fuzzy Audience Focus:
-Many small businesses are hampered by not defining their target audience clearly.
-An unclear audience hampers campaign effectiveness and connection.
2. Wrong Marketing Channel ( or over emphasis on one )
-For example, there is no point using YouTube ad campaigns for a product that clearly has its niche audience using other platforms.
-A business owner must carefully choose platforms aligning with target audience for optimal results.
-According to a report by eMarketer, the average ROI for email marketing campaigns is 3800%.
3. Not Taking Professional Advice:
Firms and consultants have
-Avid real world marketing experience, -Previous projects and
– Up to date industry knowledge can be found
Hiring them can save a lot of effort, confusion and months of research – potentially avoid obvious pitfalls.
4.Choosing all Strategies or the wrong combination:
Top-performing digital marketing channels for small businesses:
– Search Engine Optimization (SEO)
– Pay-Per-Click (PPC) Advertising
– Social Media Marketing
– Email Marketing
– Content Marketing
This of course must be planned, tested and optimised to suit the business’s budget, reach and target growth.
5. Optimising campaign with data
-Neglecting to track campaign results is a grave mistake, consider it a form of market research.
-Monitoring outcomes helps informed adjustments, it tells one where to stop and where to focus more.
6. Excessive Budget Cuts:
-According to a study by HubSpot, companies that invest in digital marketing strategies have an average ROI of 122%.
-While traditional advertising may cost less, it may not make impact and there is no way to measure the engagement.
