In the digital age, harnessing the power of Google’s suite of tools can significantly propel your hotel or homestay business. Let’s delve into these smart tactics:
1. Navigating the Digital Landscape with Google My Business (GMB)
Studies show that businesses on GMB are twice as likely to be discovered online.
What is GMB?
- Google My Business (GMB) is a free platform that allows businesses to manage their online presence on Google Search and Maps.
- It includes a business profile that can be used to add information about your business, such as your address, phone number, hours of operation, and photos.
- GMB is a valuable tool for hotels and homestays because it can help them to improve their visibility online.
- Google Reviews are considered more trustworthy than other platforms.
- Reviews are a valuable way to build trust with potential customers. GMB makes it easy for customers to leave reviews.
- GMB allows you to post updates and photos, which can help you to connect with potential customers and keep them engaged.
- Get directions : GMB provides directions to your business, which can make it easy for potential customers to find you.
- It can come in handy, when your business is located in a remote or crowded location.
- A study by EyeQ found that hotels with more than 100 photos on their website had a 35% higher conversion rate than hotels with fewer than 100 photos.
- Another study by Phocuswright found that 87% of travelers use online photos to help them decide where to stay.
- A third study by Visual Objects found that 93% of travelers would book a hotel with more than 20 photos.
- Complete your profile. Make sure to complete all of the information in your GMB profile, including your address, phone number, hours of operation, and photos.
- Post updates. Post regular updates about your hotel or homestay, such as new deals, upcoming events, or special offers.
- Respond to reviews. Respond to all reviews, both positive and negative. This shows that you care about your customers’ feedback.
- Use the insights dashboard. The insights dashboard in GMB provides data about how people are finding your business and interacting with your profile. This data can help you to improve your marketing efforts.