What is Google My Business and how does it help Hotels and Homestays : Leveraging Google ToolsUnlo

In the digital age, harnessing the power of Google’s suite of tools can significantly propel your hotel or homestay business. Let’s delve into these smart tactics: 1. Navigating the Digital Landscape with Google My Business (GMB) Studies show that businesses on GMB are twice as likely to be discovered online. What is GMB?
  • Google My Business (GMB) is a free platform that allows businesses to manage their online presence on Google Search and Maps.
  • It includes a business profile that can be used to add information about your business, such as your address, phone number, hours of operation, and photos.
  • GMB is a valuable tool for hotels and homestays because it can help them to improve their visibility online.
When people search for hotels or homestays in your area, your GMB profile will appear in the search results. This can help you to attract more potential customers. Get more reviews.
  • Google Reviews are considered more trustworthy than other platforms.
  •  Reviews are a valuable way to build trust with potential customers. GMB makes it easy for customers to leave reviews.
  • GMB allows you to post updates and photos, which can help you to connect with potential customers and keep them engaged.
  • Get directions : GMB provides directions to your business, which can make it easy for potential customers to find you.
  •  It can come in handy, when your business is located in a remote or crowded location.
Collect customer feedback. GMB allows you to collect customer feedback, which can help you to improve your business. 2. Embrace Ownership for Authenticity: Claim Your Listing Ensure your Google My Business listing is up-to-date with accurate information. A study by BrightLocal revealed that 93% of consumers use Google Maps to find local businesses. 3. Listing on Travel Platforms: Expand Your Reach From Airbnb to Booking.com and OYO, explore various travel management platforms to boost your property’s visibility. 4. Navigation Beyond Directions Utilize Google Maps for precise directions and real-time traffic updates. Google’s study indicates that 70% of people rely on Maps for business navigation. This is particularly important in big cities with ample business competition, where accessibility can make or break the business. 5. Enhance Experience with Live View Google’s Live View feature aids users in crowded or unfamiliar areas. Research shows that users who engage with Live View are more likely to visit businesses they discover. 6. Insights from Reviews: Harvest Customer Feedback Trusted online reviews, as demonstrated by a Bazaarvoice study, empowers consumer decisions as much as personal recommendations. It is important to check on lowest ratings as people tend to take negative reviews seriously. 7. Captivate with Compelling Photos There is no point in having great landscaping and interiors and being unable to capitalise on them . Breathe life into your business with visually appealing photos that resonate with the experience
  • A study by EyeQ found that hotels with more than 100 photos on their website had a 35% higher conversion rate than hotels with fewer than 100 photos.
  • Another study by Phocuswright found that 87% of travelers use online photos to help them decide where to stay.
  • A third study by Visual Objects found that 93% of travelers would book a hotel with more than 20 photos.
8. Amplify Reach with Google Ads Leverage Google Ads for pay-per-click advertising. According to WordStream by LocaliQ, a 200% return on investment can be expected with Google Ads. The big names who leverage Google Tools: • Airbnb optimizes its website with Google Search Console. • MakeMyTrip utilizes Google Analytics to track user behavior and measure marketing efforts. • GoIbibo employs Google Maps Platform to enhance its mapping and location features. Here are some additional tips for using Google My Business for hotels and homestays:
  1. Complete your profile. Make sure to complete all of the information in your GMB profile, including your address, phone number, hours of operation, and photos.
  2. Post updates. Post regular updates about your hotel or homestay, such as new deals, upcoming events, or special offers.
  3. Respond to reviews. Respond to all reviews, both positive and negative. This shows that you care about your customers’ feedback.
  4. Use the insights dashboard. The insights dashboard in GMB provides data about how people are finding your business and interacting with your profile. This data can help you to improve your marketing efforts.
Seize the potential of Google tools to elevate your hotel, homestay, or resort venture. By combining these features, you can curate an immersive and efficient experience for your customers. Follow Digital Sampark on LinkedIn and Instagram for more such industry insights.

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