Category: Marketing

The Power of Influencer Marketing in Hospitality: Building Trust Through Real Experiences In today’s digital-first world, travelers no longer rely only on brochures or advertisements to make their choices. They look for authentic experiences, stories, and recommendations that feel personal. This is exactly where influencer marketing comes in especially for the hospitality industry. From boutique… Continue reading INFLUENCING MARKETING

As relentless rains continue to batter parts of northern India, hotel owners in hill stations and flood-prone regions are facing unprecedented challenges. The hospitality sector, already recovering from recent economic slowdowns, is now grappling with infrastructure damage, reduced tourist footfall, and rising operational costs. In many areas, landslides have cut off major roads, while floodwaters… Continue reading Hoteliers in Crisis as Monsoon Rains Bring Flooding, Losses, and Uncertaint

The hospitality industry has always been a dynamic and resilient sector evolving with changing traveler needs, economic shifts, and technological advancements. From small boutique homestays in the hills to sprawling luxury hotels in metros, the industry is witnessing a transformational phase of growth that goes far beyond just increasing room bookings. This article explores the… Continue reading The Future of Hospitality Growth: How Hotels and Homestays are Evolving in 2025

In today’s competitive digital landscape, attracting new customers is more challenging than ever. But with the right strategies, small businesses can leverage Google Ads to reach their target audience, drive traffic, and boost conversions. Google Ads provides an opportunity for businesses to connect with potential customers who are actively searching for products or services like… Continue reading How to Attract New Customers Using Google Ads

In today’s digital world, simply having a product or service is not enough for small businesses. What truly sets successful brands apart is how well they connect with their customers. That’s where customer engagement comes in — and it’s more powerful than ever. Customer engagement means building relationships, not just making sales.  In the fast-paced… Continue reading Why Customer Engagement is Key to Small Business Success

In the ever-evolving digital landscape, small businesses are no longer at a disadvantage when it comes to building brand presence and reaching customers. Digital marketing has leveled the playing field, allowing even the smallest enterprises to compete with well-established brands. With strategic planning, targeted messaging, and data-driven tactics, small businesses can carve out a distinct… Continue reading How Small Brands Win Online

In today’s digital landscape, online visibility is crucial for any business. Whether you own a small cafe, a retail store, or a service-based business, your potential customers are searching for businesses like yours on Google Search and Maps. The question is: Will they find you? This is where Google My Business (GMB) comes into play.… Continue reading How to Grow Your Business Through Google My Business (GMB)?

In today’s digital-driven world, a strong online presence is essential for hotels and homestays looking to attract more guests and increase bookings. Google My Business (GMB) is a powerful, free tool that helps hospitality businesses enhance their visibility, engage with potential guests, and manage their online reputation effectively. This article explores how GMB can be… Continue reading Google My Business: A Game-Changer for Hotels and Homestays

In the modern digital era, businesses cannot thrive without an online presence. With more consumers relying on the internet for information, shopping, and entertainment, digital marketing has become a necessity rather than a luxury. It allows brands to connect with their target audience, build trust, and drive conversions effectively.  Wider Reach and Global Audience Traditional… Continue reading Why is Digital Marketing Essential in Today’s Online Domain

Market research is a crucial tool for business growth as it provides valuable insights into customer preferences, industry trends, and competitive landscapes. Here’s how market research helps businesses expand and succeed: 🔹Understanding Customer Needs Market research helps businesses identify what customers want, their pain points, and how they make purchasing decisions. This enables businesses to… Continue reading How Market Research Helps Businesses Grow